The hard seltzer segment is booming, growing 197% over the past year and tapping into consumer’s demand for refreshing and flavorful beverages with compelling “Better Than” product claims.
Introducing Bon & Viv Spiked Seltzer, inspired by the French word ‘bon vivant’ which mean “one who lives life well” and the consumers quest to live a life of ‘ands’ without compromise. Bon & Viv Spiked Seltzer delivers a bright taste profile (modeled off of sparkling waters) at a hard to believe 0g sugar, 90 calories and sessionable 4.5% ABV. Our bold graphic design with our iconic mermaid and distinctive blue wave builds a brand that will “sing from shelf” in an otherwise bland segment.
This product will be available in market starting 1/28/19, launching with
existing fan favorites of Grapefruit, Cranberry and Prickly Pear. We are also excited to introduce Lemon Lime and new botanical flavors Black Cherry Rosemary, Pear Elderflower and Clementine Hibiscus leaning into herbals as a leading trend in alcohol. These new offerings will establish Bon & Viv Spiked Seltzer as the brand that shoppers reach for in extended social occasions. Natural flavors and gluten free.
CALORIES: 90 per 12 fl. oz.
SUGAR: 0g per 12 fl. oz.