EMERYVILLE, CA – Emeryville-based f’real foods supports Make-A-Wish® through over $100,000 in annual contributions and a social media consumer wish program that drives further donations. f’real sells self-serve milkshakes, smoothies and frozen coffee product in over 16,000 locations across the U.S. and Canada, including convenience stores, colleges, universities and military bases. As part of the partnership with Make-A-Wish, f’real hosted a group of wish children at their Emeryville lab, where each child developed his or her own milkshake concept. f’real then asked their social media followers to vote on their favorite flavor. The top vote-getter was 9-year-old Raffi, who created a Frosted Cupcake milkshake. This is described as “a classic vanilla cupcake with rich vanilla frosting, yummy chocolate pieces and fun colorful sprinkles.” This Limited Edition flavor is available now through February 2017. “Raffi has been so excited about winning and he and his siblings have been counting down the days until they would actually be able to taste it!” says his mom, Nairi.
In addition to the more than $100,000 donation and offering wish child Raffi’s special milkshake flavor in stores, f’real is also holding a social media campaign to benefit Make-A-Wish. Between December 15th and January 31st, 2017 f’real is requesting photo and video posts on Instagram and Twitter to help all share #myfrealwish with loved ones. For every post with this hashtag, f’real will donate $5 to Make-A-Wish, up to $25,000. f’real’s website, myfrealwish.com, will showcase all social media wishes posted, as well as other information about the flavor and Make-A-Wish donations.
“f’real has not only impacted the lives of wish kids by providing funds to help grant wishes, but also by inviting wish kids to help develop new products. The experiences that f’real makes possible will forever serve as a source of positivity for these children dealing with serious illnesses,” says Kathy Forshey, vice president of corporate alliances for Make-A-Wish America.
Established in 1998, f’real foods designs, sells and markets blended frozen beverages in more than 16,000 locations across the U.S. and Canada including convenience stores, military bases and colleges & universities. The patented in-store blending systems blends delicious and authentic milkshakes, smoothies and frozen coffee products at the touch of a button in under a minute! As the #1 frozen novelty offering in convenience stores, f’real’s success can be attributed to continued innovation in the category and quality products, all made with real ingredients. f’real foods is a wholly-owned subsidiary of Rich Products Corporation and is based in Emeryville, CA. For more information, visit freal.com.
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.