Charlottetown, PEI, Canada – Though education, creative local marketing, and a maturing consumer
palate can be credited for craft beer consumption enjoying a gain of 40% over the past two years (now
surpassing Budweiser in US sales), you’re very likely to see that growth accelerate as a result of a new
Restaurants, bars and hotels around the world are now brewing their own fresh world-class craft beers
onsite in just 150 square feet.
Natural Brew Inc. – a company founded by industry heavyweights Peter Toombs and Brian Watson –
introduced their automated SmartBrew system in New Zealand in 2013 and have since seen
installations and demand in Canada, the US and Australia.
The SmartBrew system features an automated SmartBrew “Control Unit” (the brains) and self-cleaning,
self-sterilizing fermenting tanks. Though the system is compact compared to typical microbrewery
setups, it’s capable of producing unlimited varieties in almost any style, with an impressive output of
between 80 and 240 ½ barrel kegs of craft beer per month.
“Up until now, brewing extraordinary craft beers meant huge amounts of space, constant
cleaning, expensive mistakes, new staff requirements, and prohibitive costs”, says Natural
Brew Inc. VP of Sales and Marketing Jeff Wilson. He goes on to say, “Patrons are demanding
fresh, creative and complex beers using unique ingredients from around the world. We knew
there had to be a way to allow existing operators to brew their own extraordinary craft beers
onsite, so we spent the last few years perfecting a system and process that lets them. We can
confidently say that we’ve done just that”.
The SmartBrew team suggests that elevated brand, incremental food and liquor sales, increased traffic
and revenue and merchandising opportunities are all benefits that their clients can expect by adopting
this new system.
Natural Brew’s President and Chief BrewMaster Brian Watson explains how the system works:
“We spent years perfecting our wort stream varieties using nothing but the finest natural
ingredients from around the world. Our operators simply feed the proper wort combination
(depending on the style of beer they’re brewing) to the automated system and add the
appropriate yeast. They then add hops to customize their beers to make them their very own.
The automated SmartBrew system monitors the fermentation process, and perfectly
carbonates their beer. That’s it. The real innovations here are the intuitive, self-cleaning
brewing system and the wort recipes. We expect the impact on the industry will be huge.”
Pressed for an assurance that the beers his operator venues brew are truly world-class,
Watson responds “We’ve entered 9 prestigious international competitions. We’ve won 20
medals. That’s unheard of, and it’s a testament not only to the ingredients we provide to our
clients, but to the process itself. They’re making phenomenal craft beer products that are
winning awards and customers. And that’s what this is all about.”
SmartBrew® has in just the last year installed five systems in Canada, five in Australia, and a dozen in
the US that have been or are about to be installed.
About Brian Watson
As an international BrewMaster, Brian has won more the 50 medals and set up breweries in North
America, China, the UK, Ireland and Australasia. He is former Chief Judge of the New Zealand
International beer awards, and he judges at the Australian Beer Awards as well as the World Beer Cup
in the United States.
To learn more about SmartBrew, please contact
Jeff Wilson, Vice President – Marketing, Natural Brew Inc.
54 Hillstrom Ave., Charlottetown, PEI, C1E 2C6