FOR IMMEDIATE RELEASE: February 10, 2017
David McManus, Head of Sales
Full Sun Company
Tel: (802) 377-3541
Full Sun Company Introduces New Oil Label:
Extra Virgin, Cold Pressed in Vermont
Middlebury, Vermont -
“The introduction of our new label marks an exciting development in the Full Sun brand”, Full Sun Company’s Co-founder and Head of Sales, David McManus announced. “Since our sunflower and non-GMO canola oils were introduced in 2014, they have always been 100 percent first cold pressed. When you add the fact that we never use chemicals, we don’t heat treat the seeds, we maintain low temperatures through our entire process and our oils are unrefined, just filtered and bottled. Well, there’s a term for that; it’s extra virgin”.
When Full Sun co-founder and Head of Operations, Netaka White’s research confirmed that other craft oil-works in the U.K. and the U.S. have been marketing their cold pressed, unrefined, untreated canola and sunflower oils as ‘extra virgin”, Full Sun decided that now was the time to make clear to their customers just how distinctive their small-batch oils really are.
Except for a few other small-batch oil mills in the U.S., when someone reaches for a bottle of sunflower or canola oil, even if it’s “expeller pressed” and organically grown, the seeds that went into it have been pre-heated or cooked, the oil is chemically processed, refined at 190 degrees F., then bleached, deodorized, steamed, and stored - sometimes for months, before being bottled and shipped.
“By contrast, our process does not alter the integrity or nutritional quality of the oil in any way”, says White. Because of the gentle approach the company takes with their oils, they retain all the fresh flavor, golden color, and the nutty aroma of the sun-ripened seeds. “The flavor of Full Sun extra virgin oils, whether alone or paired with other foods, have more in common with the most familiar extra virgin oil in the world, yet we’re more affordable”, says McManus. In addition, compared to extra virgin olive oil, Full Sun’s extra virgin seed oils have less saturated fat, the canola oil has 10 times the Omega-3, the sunflower oil contains 4 times the vitamin E, “and it’s just 21 days from thepress to the bottle and out to our customers”, explain the co-founders.
The new label highlights Full Sun Company’s unique offerings, with a classic bold font proclaiming its “Extra Virgin” and “Cold Pressed in Vermont” characteristics. Full Sun oils are available in 1 gallon and 35 lb sizes for foodservice, and 8oz and 16.9oz for retailers.
To learn more or to place your orders, please contact David McManus (firstname.lastname@example.org and 802-377-3541).